The song is about a life of luxury and the superiority of the singer and his crew in terms of money, power, and style.
It is emphasized that the singer's crew is successful and earns a lot of money, unlike others who just dance and have fun.
The singer describes how women are attracted to his wealth and lifestyle, and also mentions sexual innuendos like the Doggy-Style.
The lyrics highlight the rejection of adaptation and compromises, as the singer emphasizes that he will not give up his principles and only wants to be with women who appreciate his lifestyle.
Overall, in 'Dougie', the singer presents himself as successful, dominant, and confident, while insisting that his lifestyle is unmatched and admired.