The song is about a confident and successful character who talks about their wealth and success.
The repeated command 'breathe' could indicate that the protagonist is reminding themselves to stay calm and keep a clear head.
There is a certain indifference and superiority towards others, as the protagonist does not care about the opinions or feelings of others and instead lives their own life and is successful.
The song also touches on envy and imitation, as the protagonist mentions that others want to sound like him and be like him.
There is a certain ruthlessness and coldness in the line 'Hold your breath til' you pass out, I hope you die, you crash out', indicating that the protagonist has no mercy for competitors and is willing to defeat them to remain at the top.