Drake emphasizes in 'It’s Up' the importance of loyalty and friendship, particularly the commitment to his closest friends in tough times.
The song also reflects Drake's attitude towards external achievements and luxury, showing that these are not at the center of his priorities.
It addresses the challenge of fame and the need for protection and shielding in the music industry to guard against potential dangers.
Drake also shows his tough and aggressive side, characterized by themes such as violence and revenge, emphasizing his strength and position in the industry.
Overall, 'It’s Up' reflects a variety of emotions and themes ranging from personal relationships to wealth and conflicts, underscoring Drake's determination to succeed.